Future of Digital Analytics

Many challenges that we face in the current market world can be solved by big data theories. Marketers are ready to take up any challenges in order to solve the big data problems. In fact, they are digesting the latest options from both solution providers, mainly because of the scale of measurement options. Often, there is a probability of broad view of customer segments and this has become more sophisticated in deployment and reporting.

Let us look at the improvement of measurements in top companies like Google. Google made a significant announcement with Google Analytics 360 which is a suite of tools that will replace Google Analytics Premium. This kind of changes complement the current consumer-centric era. It's all about empowering customers that drive influence instead of branding.

 To make it simple, let's look at the established practice of showrooming in a Just side, the customer comparison of a product online while standing in a store location versus parallel device usage among consumers while researching online This leads to high expectations for personalized marketing that speaks to the individual’s needs.

In my point of view, knowing your customers plays a key role rather that making them as a channel of advertising for your brand.  What if we don't adapt and establish the digital foundation. Predict what will happen if we fail in doing so. The key damages are as follows:

1. Failing to adapt the solid digital foundation can ruin your business. Website updating to SEO techniques all these are important attributes. So many companies still struggle with their budget to get the basic media and supporting media in place. Fortunately, struggle creates opportunity costs in developing metrics and refining strategy to serve the right customers faster. Coming to analytics, which must be planned ahead of launching a site, planning a mobile page, and adding an app leads to the wonderful customer experience.

2. We already discussed that customers are not the channels. Big companies often value and demand the need of recognition to the customers. How we view the customer's matters the most in market world. marketers must use solutions that merge digital and offline data sources as easily as possible. Digital analytics solutions have been marching towards this horizon, but the latest changes confirm that the marketing industry has reached that horizon.

3. The lesser value will be given to the technical capability from analytics view that creates the ad-hoc analysis. Over the years many developers have created tagging ideas for web analytics solutions through modifying the code itself. But the rise of a central analytics solution has introduced tag managers and data layers that require less elaborate customization to implement. Market leaders carefully evaluate their dependency on technically narrow solutions

4. Engagement to profit. The evaluation of digital access is changing, no doubt.  Mobile devices and tablets have made the screen not only smaller, but also transportable in a convenient way. These innovations allow new context for the value of media received, and require advanced analytics to process that context quickly.

5. Finally, the most demanding market, analytics market. All the big giants like Adobe, Amazon & Google continued the evolution to central data in their suite of analytics. For example, Kenesis, a data streaming service that allows users to integrate data within the Amazon Web Services cloud for analysis and app development.

Hence, every company has to implement the above strategies and take care not to ignore the adaption of the digital foundation.

For more information on analytics, please visit http://olgaazina.blogspot.com/2017/05/who-owns-big-data-people-government-or_23.html