Big Companies Beat Big Data- Part 2

In our previous article, we discussed about the prominence of predictive analytics and how important it is to be followed by every company. Let's analyse it in different angle. Have you ever noticed, customers getting excited about their own data. Of course, customers have access to more data than enough through Fitness apps. Alternatively, sites like Mint.com and LearnVest allow consumers to review their spending by category and see where their money went in a given week, month or year.

Just giving customers tons of data about themselves is not enough. Companies need to put through all of the data and extract the most relevant information where the customer easily digest the new experience. Data makes a difference for customers’ in daily lives if it's done right whether it pertains to their health and fitness or to their money. Everything can make a difference on a company’s return on investment.

It is evident that giving customers data that’s useful and meaningful to them, companies are using big data to develop fandom. Out of these techniques, the customers will get habituated,  they’re more likely to continue logging in or using the product. Hence, the companies will now have become brand loyalists all along the way. Finally, the man who loves his Fitbit will perhaps buy more branded athletic gear.

For more information on analytics, please visit http://d-analysis.blogspot.com/2017/05/big-data-vs-data-analytics-vs-data.html