Marketing Analytics Scope

This blog focuses mainly on the analytics and data insights in the current marketing world. Marketing organizations are becoming more data-driven, and more focused on marketing analytics, digital attribution and big data in general. We concentrate on the current trends in the market about the development of better analytical tools used by the marketers. We will also deep dive into the job opportunities where many companies are specifically seeking to hire marketers with data and analytical skills and experience. How widespread is this trend now? Do you want to know? Seriously companies embracing analytics practice are backing up now with best hiring techniques. All these indications now point to a tectonic shift.

In July 2013, there were 23, 118 job postings that included analytics, marketing analytics. Now, the growth rate in marketing analytics increased to 67% over the past year and 136% over the past three years. Surprisingly, the number of jobs with “big data” as a requirement increased to 63%, so the marketing side even beats that.

Real World Scope

All of us are really afraid of numbers, but when it comes to business decisions, the whole business world revolves around the numbers and metrics where business leaders will come up with the new decision making firepower. Eventually, calls for a more sophisticated approach for the diverse activities and audiences that marketing dollars typically support along with the variety of investment time horizons. According to Mc Kinsey review, more than 400 diverse client engagements from the past eight years, across industries and regions, found that an integrated analytics approach can free up some 15% to 20% of marketing spending. Worldwide, that equates to as much as $200 billion that can be reinvested by companies or drop straight to the bottom line.

Please visit our blog every week for more insights on current analytics trend. 

References: http://www.mckinsey.com, www.forbes.com