Impact of Marketing Analytics

Today's world is revolving around numbers. How comfortable are we dealing with numbers? Are you afraid? Are you worried about the realms of the data story? If the answer is yes, then we have to roll-up our sleeves and stand for the solution. The relation between "Numbers-Data-Analytics" is obvious and are linked to each other. How P&G is constant in their customer satisfaction. Do numbers does magic? Yes, definitely, they do so.

This is a very big business, dealing with numbers, so-called Analytics. Technically, it is called Marketing Analytics. Companies are investing millions in just knowing about the numbers. According to the most recent CMO survey, companies currently spend 6.7% of their marketing budgets on analytics and expect to spend 11.1% over the next three years. The biggest brands plan on increasing their spending on the category by a whopping 73 percent over the next three years.  The most surprising fact is all the well-known brands are high in marketing technology and investing billion dollars in data analytics. 
Before, marketers used to think that why we have to look at the data. But after looking at the overall ROI, companies are fascinated looking for the data-driven stories. Yes, data tells the story of the customer relationship with the brand. And the same data allows the brand to iterate the techniques, test the results and apply the logic in dealing with the current competitive marketing world.

For more information on Analytics, please visit http://d-analysis.blogspot.com/2017/05/big-data-vs-data-analytics-vs-data.html