Monday, April 24, 2017

Communication in Analytics

The title itself says Communication, means communicating language in analytics world that drives us to the correct path of efficient data in return. The ideas and findings are often complex but yet surprising and also subtle. These qualities can make them challenging to communicate, regardless of the audience. On the other hand, analysts have a great deal of freedom over the manner in which they communicate ideas and findings – some overarching, general principles can help analysts make decisions in this regard.

Skillset Example

Analytics on its self revolves around the communication of patterns in data. Someone with huge analytics skill like mining and/or interpreting data without the ability to communicate it across have only achieve part of analytics. Analytics will not be complete until it is adequately communicated to the end users.  Let's go further into the practical, if a data scale scientist had gathered information/data, and interpreted it; He has responsibility to communicate this across to the people that need the information. For instance, if a data scientist observe a pattern of huge "bounce off" on your website and you have interpreted this situation to be as a result of poor users experience on the website. It is important to communicate this to the web designer in order to create improve users experience. The communication will be a two way form; where the data scientist ensures that the web designer communicates his understanding to him as well.


3 comments:

  1. how about the skill set of digital marketing analyst communicating about the campaign results

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  2. Communication skill set is very necessary in almost each profession, but for analyst it giveS huge advantage.

    ReplyDelete
  3. I agree with Olga, great job.

    ReplyDelete